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Inhoud geleverd door Harriman Institute at Columbia University. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Harriman Institute at Columbia University of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Voices of Ukraine
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Inhoud geleverd door Harriman Institute at Columbia University. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Harriman Institute at Columbia University of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
A podcast from Columbia University’s Harriman Institute. Hear stories of lives upended by Russia’s war on Ukraine.
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21 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 3331244
Inhoud geleverd door Harriman Institute at Columbia University. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Harriman Institute at Columbia University of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
A podcast from Columbia University’s Harriman Institute. Hear stories of lives upended by Russia’s war on Ukraine.
…
continue reading
21 afleveringen
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Voices of Ukraine
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1 Episode 7: To See Beauty Again: Anna Stavychenko on the Importance of Promoting Ukrainian Culture 24:28
Since Russia first invaded Ukraine in 2014, Ukrainian musicologist and former director of Kyiv Symphony Orchestra Anna Stavychenko has made it her mission to promote Ukrainian classical music to the world. She’s currently working on a novel about her experiences since Russia’s full-scale invasion, which she started during a Harriman Institute residency for displaced Ukrainian artists at Columbia Global Centers Paris and the Institute for Ideas and Imagination. Listen to her story. Check out the Winter 2024 issue of Harriman Magazine to read an excerpt from Anna’s novel in progress and other essays and articles about Ukraine. Click here to view a concert from Stavychenko's 1991 Project, hosted in collaboration with Columbia Global Centers | Reid Hall, which includes Maksym Berezovsky's Sonata for violin and harpsichord featured in the episode (23:19). Performed by Antonina Krysa and Olga Vardanyan. And click here to view the 1991 Project's concert featuring Zoltan Almashi's, Suite No. 1 for Cello Solo, performed by Olga Driga (14:14), and Victoria Poleva's Gulf stream for Two Cellos performed by Driga and Nataliia Ivanovska (45:53). Watch the he National Philharmonic of Ukraine’s performance for the Paris Philharmonic in Kyiv.…
Zoya Laktionova recalls her Mariupol childhood, her relationship with Ukrainian language and culture, and her journey to become a documentary filmmaker.
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Voices of Ukraine
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Ukrainian writer and journalist Nikita Grigorov was a university student studying Russian literature at Donetsk National University when Russia launched its war in Donbas in 2014. He supported an independent Ukraine and watched in disbelief as friends turned against him, sometimes violently. Then he fled to Kyiv with his father. Listen to his story.…
Spanish journalist Argemino Barro was one of the only foreign correspondents in Donbas when Russia ramped up its destabilization efforts there in 2014. He talks about what it was like to cover the story for a Spanish-language audience.
Tanya Kotelnykova was fourteen years old when Russian-backed separatists occupied Horlivka, her hometown in Eastern Ukraine. She was torn away from her family and has been displaced since. Listen to her story.
Christopher Atwood lived in Donetsk in the early 2010s and found himself working in Russia during its initial invasion of Ukraine in 2014. Listen to his story.
Katia Shraga Davydenko was born in Kyiv in the 1960s. She immigrated to New York in 1992. Since 2014, she has dedicated all her free time to protesting Russia's aggression and volunteering to help Ukrainians.
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Voices of Ukraine
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Coming in mid-November with episodes dropping monthly. Subscribe wherever you get your podcasts.
Daniel Brennan was a Peace Corps volunteer in Hlukhiv, Ukraine when was forced to evacuate because of the pandemic. He's been trying to go back since, but the war has upended his plans.
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Voices of Ukraine
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1 Episode 11: Mark Andryczyk on Translating Volodymyr Rafeyenko’s Mondegreen: Songs About Death and Love 21:52
Volodymyr Rafeyenko, a Russian-speaking novelist, was living in Donetsk when Russia invaded the Donbas in 2014. He fled to Kyiv, learned Ukrainian and wrote Mondegreen in Ukrainian. Mark Andryczyk translated the novel and was planning to bring Rafeyenko on book tour to the U.S. when Russia launched its full-scale invasion of Ukraine in February 2022.…
Ivan Nebesnyy is a renowned Ukrainian composer whose music we've been using throughout the series. In this episode you'll get an introduction to Ivan and listen to some of his work.
The Kyiv Independent's Contributing Editor Lili Bivings talks about the state of journalism in Ukraine, the implosion of the Kyiv Post, the founding of the Kyiv Independent, and the publication's coverage of Russia's war against Ukraine.
The Kyiv Independent's Deputy Chief Editor Toma Istomina talks with the site's contributing editor Lili Bivings about being included on Forbes 30 under 30 in Europe list, leaving war-torn Ukraine to attend a conference in Norway, and what it's like to cover a war unfolding in your own country. This episode contains explicit language.…
The Kyiv Independent's editor-in-chief Olga Rudenko talks with the site's contributing editor Lili Bivings about her reaction to the Pulitzer citation for Ukrainian journalists and what it's like to cover a war unfolding in your own country.
Many listeners have asked Masha about her pronunciation of Kyiv (it sounds like Cave). She turned to linguist Yuri Shevchuk for a breakdown of the pronunciation and, in the process, ended up getting a lesson in politics and culture.
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