Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Brainwaves Ep 5: An Interview with Bruce Momjian
Manage episode 183484776 series 1394900
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In this episode of Brainwaves, Alex chats with Bruce Momjian, a member of PostgreSQL's core development team, at the PGConf Local meetup in Philadelphia, July 2017. They discuss Bruce's background with PostgreSQL, some of the history of PostgreSQL’s development, how community support helps drive the database's evolution, and the importance of PostgreSQL's hybrid userbase. www.vividcortex.com Related Links: - Bruce Momjian's website: https://momjian.us - Bruce's presentation at PGConf Philly: https://www.pgconf.us/conferences/Philly2017/program/proposals/major-features-postgres-10
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In this episode of Brainwaves, Alex chats with Bruce Momjian, a member of PostgreSQL's core development team, at the PGConf Local meetup in Philadelphia, July 2017. They discuss Bruce's background with PostgreSQL, some of the history of PostgreSQL’s development, how community support helps drive the database's evolution, and the importance of PostgreSQL's hybrid userbase. www.vividcortex.com Related Links: - Bruce Momjian's website: https://momjian.us - Bruce's presentation at PGConf Philly: https://www.pgconf.us/conferences/Philly2017/program/proposals/major-features-postgres-10
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In this episode of Brainwaves, Alex chats with Bruce Momjian, a member of PostgreSQL's core development team, at the PGConf Local meetup in Philadelphia, July 2017. They discuss Bruce's background with PostgreSQL, some of the history of PostgreSQL’s development, how community support helps drive the database's evolution, and the importance of PostgreSQL's hybrid userbase. www.vividcortex.com Related Links: - Bruce Momjian's website: https://momjian.us - Bruce's presentation at PGConf Philly: https://www.pgconf.us/conferences/Philly2017/program/proposals/major-features-postgres-10…
1 Brainwaves Ep 4: How to Replace a Wing in Midair, and Other Development Safety Tips 1:03:04
1:03:04 
Later Afspelen 
Later Afspelen 
Lijsten 
Vind ik leuk 
Leuk1:03:04
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIn this episode of Brainwaves, Baron Schwartz and Jay Ennis -- VividCortex's CEO and VivdCortex's VP of Product Development -- join Alex to discuss some of the concepts that help engineering teams operate and build safely. Jay and Baron talk about what they aim to protect and avoid when setting up safety protocols for a team, and they discuss why some commonly held beliefs, like root cause analysis, are traps. Ideas from other industries -- such as aviation, EMT emergency reporting, and horse rearing -- lend helpful perspectives and models. www.vividcortex.com Related Links: - Baron on the "Root Cause Fallacy": https://www.xaprb.com/blog/2014/07/21/root-cause-fallacy/ - The rules behind aviation Flight Levels: https://en.wikipedia.org/wiki/Flight_level - A definition of "load shedding": https://en.wikipedia.org/wiki/Load_Shedding - A history of human/computer automation in chess: http://www.bbc.com/future/story/20151201-the-cyborg-chess-players-that-cant-be-beaten - NASA's Aviation Safety Reporting System: https://asrs.arc.nasa.gov/report/faq.html…
In this episode of Brainwaves, we discuss how technologies like Amazon Lambda and 3D XPoint -- when integrated into centralized services -- can have a rippling effect on the industries around them. Also... Half-Life 3 confirmed?? www.vividcortex.com Related Links: - Amazon's Lambda Info: https://aws.amazon.com/lambda/ - "Serverless with Lambda": https://techcrunch.com/2015/11/24/aws-lamda-makes-serverless-applications-a-reality/ - 3D XPoint Info: https://en.wikipedia.org/wiki/3D_XPoint - Introducing 3D XPoint: http://www.anandtech.com/show/11208/intel-introduces-optane-ssd-dc-p4800x-with-3d-xpoint-memory - Importance of Speed: http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html?pagewanted=all - 3D XPoint in Datacenters: https://www.nextplatform.com/2017/03/20/like-flash-3d-xpoint-enters-datacenter-cache/ - Half-Life 3 Confirmed: http://knowyourmeme.com/memes/half-life-3-confirmed - TJ Holowaychuk's Ping Service: https://blog.apex.sh/introducing-apex-ping-80664eacc50f - Intel's Custom Hardware for Amazon: http://www.datacenterknowledge.com/archives/2014/11/13/intel-designs-custom-aws-cpu-for-fastest-ec2-instances-ever/…
In this episode of Brainwaves, we discuss the recent Amazon S3 outage and consider what it might -- and might not -- imply about cloud storage in general. www.vividcortex.com Related Links: -S3 Outage Postmortem: https://aws.amazon.com/message/41926/ - Timeline of AWS: https://en.wikipedia.org/wiki/Timeline_of_Amazon_Web_Services - S3 Status: https://status.aws.amazon.com/rss/s3-us-standard.rss - Ars Technica Breakdown of the Event: https://arstechnica.com/information-technology/2017/03/amazon-s3-problem-caused-by-command-line-mistake-during-maintenance/ - Preetam’s Misframe blog post about S3: https://misfra.me/2017/02/10/s3-is-not-just-for-backups/ - 2015 S3 Outage Info: https://www.google.com/url?hl=en&q=http://blog.status.io/2015/08/10/post-mortem-s3/&source=gmail&ust=1489155207972000&usg=AFQjCNGOfSzyPBN1__KiKXdYuF_I37Tvvw - Pakistan - YouTube Incident: https://www.wired.com/2008/02/pakistans-accid/ -Google Whitepaper on Hard Drive Failure: https://static.googleusercontent.com/media/research.google.com/en//archive/disk_failures.pdf - Netflix Talk at AWS Re:Invent: https://www.youtube.com/watch?v=o52vMQ4Ey9I…
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