Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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#47 - Unlocking E-Commerce Success with Max Sinclair: Mastering AI Innovations, Amazon's Cosmo Algorithm, and the Future of Visual SEO in Online Retail
Manage episode 448475592 series 3566824
Inhoud geleverd door Velocity Sellers Inc.. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Velocity Sellers Inc. of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Max Sinclair, the visionary behind EcomTent and a veteran of Amazon's groundbreaking projects, unveils the future of AI in e-commerce. Gain exclusive insights as Max shares his journey from launching Amazon Singapore to revolutionizing the grocery market in Europe, bringing a unique perspective on how AI is reshaping the marketplace. Discover how AI is not just about search and keywords anymore; it's about creating products that genuinely connect with consumers.
Prepare to be amazed as we explore Amazon's cutting-edge Cosmo algorithm, a game-changer in product search. By tapping into large language models, Cosmo understands product context, offering recommendations that go far beyond keyword matching. Learn how this shift impacts search rankings and conversion rates, and why visual content is now more crucial than ever. Max highlights the pivotal role of visual SEO, demonstrating how it appeals across demographics and enhances product listings.
Look ahead to the transformative power of AI in our daily lives. Imagine AI agents acting as personal assistants, managing tasks like emails and even shopping. We discuss future possibilities, including smart appliances that interact with us to suggest meals and order ingredients, changing the way we live and shop. And with innovations from tech leaders like Elon Musk, the potential for AI to handle mundane chores is closer than ever. This episode is a must-listen for anyone eager to understand how AI will continue to revolutionize e-commerce and beyond.
Hoofdstukken
1. #47 - Unlocking E-Commerce Success with Max Sinclair: Mastering AI Innovations, Amazon's Cosmo Algorithm, and the Future of Visual SEO in Online Retail (00:00:00)
2. AI Impact on Amazon Sales (00:00:10)
3. "Amazon's Cosmo Algorithm and Visual SEO" (00:11:00)
4. AI Model Optimization Strategies for E-Commerce (00:25:58)
5. Seasonality and E-Commerce Sales Optimization (00:31:24)
6. Future of AI in E-Commerce (00:43:10)
67 afleveringen
DelenManage episode 448475592 series 3566824
Inhoud geleverd door Velocity Sellers Inc.. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Velocity Sellers Inc. of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Max Sinclair, the visionary behind EcomTent and a veteran of Amazon's groundbreaking projects, unveils the future of AI in e-commerce. Gain exclusive insights as Max shares his journey from launching Amazon Singapore to revolutionizing the grocery market in Europe, bringing a unique perspective on how AI is reshaping the marketplace. Discover how AI is not just about search and keywords anymore; it's about creating products that genuinely connect with consumers.
Prepare to be amazed as we explore Amazon's cutting-edge Cosmo algorithm, a game-changer in product search. By tapping into large language models, Cosmo understands product context, offering recommendations that go far beyond keyword matching. Learn how this shift impacts search rankings and conversion rates, and why visual content is now more crucial than ever. Max highlights the pivotal role of visual SEO, demonstrating how it appeals across demographics and enhances product listings.
Look ahead to the transformative power of AI in our daily lives. Imagine AI agents acting as personal assistants, managing tasks like emails and even shopping. We discuss future possibilities, including smart appliances that interact with us to suggest meals and order ingredients, changing the way we live and shop. And with innovations from tech leaders like Elon Musk, the potential for AI to handle mundane chores is closer than ever. This episode is a must-listen for anyone eager to understand how AI will continue to revolutionize e-commerce and beyond.
Hoofdstukken
1. #47 - Unlocking E-Commerce Success with Max Sinclair: Mastering AI Innovations, Amazon's Cosmo Algorithm, and the Future of Visual SEO in Online Retail (00:00:00)
2. AI Impact on Amazon Sales (00:00:10)
3. "Amazon's Cosmo Algorithm and Visual SEO" (00:11:00)
4. AI Model Optimization Strategies for E-Commerce (00:25:58)
5. Seasonality and E-Commerce Sales Optimization (00:31:24)
6. Future of AI in E-Commerce (00:43:10)
67 afleveringen
Alle afleveringen
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Velocity Sellers Podcast
The e-commerce landscape demands a sophisticated omnichannel approach, and few understand this better than our guest Dan Robertson. Drawing from his three years at Shopify and current role helping brands navigate the digital marketplace, Dan reveals the crucial differences between selling on Amazon versus owning your direct-to-consumer channel. While Amazon offers an established customer base, your Shopify store provides something arguably more valuable: a space where customers see only your products, free from competitor advertisements. But this advantage comes with responsibility—you must drive traffic yourself and optimize the experience to keep visitors engaged. What separates successful Shopify stores from failures? Dan breaks down the fundamentals, from proper data backups to strategic integrations like Buy with Prime that leverage Amazon's fulfillment while maintaining your customer relationships. He emphasizes the importance of price parity across channels and explains how modern consumers shop across platforms before making purchase decisions. The conversation takes a fascinating turn toward the future with the emergence of Generative Engine Optimization (GEO). As AI shopping assistants like ChatGPT and Rufus become increasingly popular, brands must adapt their content strategy. Unlike traditional keyword-focused SEO, GEO requires human-readable descriptions that clearly solve specific problems—mirroring how people naturally interact with AI. Perhaps most valuable is Dan's insight into cross-platform customer journeys. New tools allow brands to track shoppers as they move between channels and retarget them strategically, preventing revenue leakage while maintaining brand awareness throughout the purchase journey. The data reveals something counterintuitive yet powerful: customers who encounter multiple ad touchpoints often convert at higher rates with lower acquisition costs. Whether you're an established Amazon seller considering Shopify expansion or a brand looking to optimize your omnichannel strategy, this episode provides the actionable insights needed to thrive in today's complex e-commerce ecosystem. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
Amazon has just dropped a bombshell that will affect thousands of agencies, freelancers, and service providers in the e-commerce space. Starting April 10, 2025, with full implementation required by August 31, 2025, all third-party solution providers who access one or more Seller Central accounts must register through Amazon's new Solution Provider Portal (SPP). This mandatory registration process represents Amazon's latest effort to enhance security, improve API monitoring, and strengthen data protection across its marketplace. The process isn't simple either - it requires business verification, identity verification, video appointments, and detailed documentation of services provided. Even existing Amazon Service Provider Network (SPN) partners will need to complete this registration, indicating just how comprehensive Amazon intends this verification to be. For sellers who rely on third-party support, this change means you'll need to ensure your service providers are properly registered by the deadline. When adding users to your account, you'll soon designate them either as an employee or as a third party. If you select "third party" and that provider isn't registered in the SPP, they will be unable to access your account - potentially creating significant disruption if not addressed before the deadline. The change appears particularly challenging for independent freelancers who may face a more complex verification process than established agencies. This could potentially reshape the Amazon service provider ecosystem, pushing more independents toward agency models or consulting roles that don't require direct account access. Have questions about these new Amazon requirements or need help navigating the registration process? Reach out to us at Velocity Sellers - we're staying on top of these changes to ensure our clients and partners remain compliant and operational through this transition. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
Want to know the secret to boosting your Amazon conversions? It's hiding in plain sight—your product images. Content expert John Aspinall returns to the podcast with game-changing insights about optimizing Amazon listings, particularly hero images. John doesn't pull punches when analyzing what works and what doesn't in e-commerce content, bringing his signature New York directness to help sellers understand why many listings fail to convert. The conversation dives deep into why showing products outside of packaging is non-negotiable, how to maximize "dead pixel real estate" without looking spammy, and why many successful brands are leaving money on the table with suboptimal images. John shares concrete examples of how simple changes—like prominently displaying quantity counts or "Made in USA" badges—can dramatically increase click-through rates. "Amazon is like a flea market," John explains. "A really big, really nice flea market." In this marketplace environment, merchandising is everything, yet many sellers (even successful ones) fail to stand out effectively. Through real-world examples like drill bit sets and nutritional supplements, John demonstrates how even established brands can increase revenue significantly with tested image optimizations. Whether you're launching your first product or managing a multi-million dollar portfolio, this episode delivers actionable advice for immediate implementation. Before you're done listening, you'll be looking at your listings with fresh eyes, ready to make the changes that could transform your Amazon business. What's one simple change you could make today that might increase your conversions tomorrow? Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
Are you struggling to navigate the complex world of Amazon advertising? Join us in this insightful episode as we sit down with Sean Kinney, a seasoned expert in Amazon ads, to explore essential strategies for optimizing advertising campaigns and achieving significant growth for your e-commerce brands. Sean shares his unique journey from graphic designer to ad expert, offering firsthand experience that can help shape your advertising approach. Discover how he effectively manages over ten brands within the Amazon marketplace, balancing resources, keyword metrics, and sophisticated software solutions to streamline processes for optimal performance. We dive into the intricacies of preparing for critical promotional events such as Black Friday and Prime Day, emphasizing the importance of forward planning to ensure your products shine. Sean also discusses how he employs advanced data analytics and AI tools to stay competitive, enhancing listings and overall brand visibility. With insights into the future landscape of advertising, Sean highlights emerging trends and challenges, encouraging marketers to embrace innovative strategies that align with evolving consumer behaviors. Whether you're a seasoned seller or just starting in the e-commerce arena, this episode is packed with actionable tips to elevate your advertising game. Don’t miss out on these invaluable insights! Tune in now, subscribe to our channel, and share your thoughts with us. What’s your top takeaway from this episode? Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
Join us for an insightful conversation with Quinn Karp, an emerging expert in the Amazon e-commerce sphere. After graduating in the midst of a pandemic, Quinn navigated a path filled with challenges and opportunities, landing her feet firmly in the bustling world of digital retail. With experience at industry giants such as Hasbro and CVS, she shares her firsthand knowledge of constructing compelling product listings and tackling the complexities of brand management across different platforms. Quinn's story is not just about her work; it emphasizes the importance of adaptability in this fast-paced e-commerce domain. From hands-on experience creating Amazon product detail pages to strategy development for multi-channel selling, Quinn reflects on what it means to grow with a continually evolving marketplace. Discover the battle between Amazon and Walmart in the price-matching game and how these dynamics shape the e-commerce landscape. Through engaging insights and real-world examples, Quinn expresses a critical piece of advice: “Stay hungry, keep learning.” Her outlook on e-commerce encourages our audience to embrace curiosity and welcome opportunities for growth. Don't miss out on these tips that could transform your approach to e-commerce. Remember to subscribe and share your thoughts — we’d love to hear your experiences in the comments! Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #62- Unlocking E-Commerce Success with Jess Wright: Mastering Brand Protection on Amazon, Building Customer Loyalty, and Navigating Emerging E-Commerce Trends 1:03:30
1:03:30 
Later Afspelen 
Later Afspelen 
Lijsten 
Vind ik leuk 
Leuk1:03:30
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukJess Wright, a true superhero in the world of brand protection, joins us to unravel the complexities of safeguarding brand image on Amazon. With her extensive background in manufacturing and e-commerce, Jess shares invaluable insights on how to shield your brand from unauthorized use, knockoffs, and intellectual property threats. You’ll learn how to navigate the e-commerce landscape and distinguish genuine brands from white-labeled products and generic knockoffs, ensuring your brand maintains its unique identity and integrity. We promise you’ll gain a comprehensive understanding of the importance of Amazon’s brand registry and the powerful tools it offers, like Project Zero, to protect your brand from listing hijacks and unauthorized alterations. Jess also sheds light on the art of building brand loyalty through compelling storytelling and emotional connection, drawing parallels with high-end brands that successfully justify premium pricing. Discover strategies to create engaging product narratives that resonate with consumers, fostering trust and loyalty in your brand. The conversation doesn’t shy away from the challenges of Amazon’s evolving policies and managing negative reviews. Jess offers practical tips on navigating policy updates, handling reviews, and expanding brand protection across multiple platforms like Shopify, Walmart, and more. As AI and new e-commerce trends emerge, Jess highlights future opportunities and challenges in brand protection, providing essential guidance for brands looking to strengthen their presence both on and beyond Amazon. Whether you're just starting out or looking to refine your e-commerce strategy, this episode is packed with actionable insights to elevate your brand's digital footprint. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #61 - Unlocking E-Commerce Success with Dan Dayton: Mastering Organic Sales Strategies, Navigating Amazon's New Requirements, and Leveraging Fulfillment Innovations 37:46
Unlock the secrets of sustainable sales on Amazon as we welcome Dan, an organic sales specialist from Ford Baker. Discover the art of organic sales as an antidote to the "toxic PPC culture" that many sellers feel trapped in. Dan shares his journey from aspiring lawyer to Amazon SEO expert, offering insights into the importance of building trust with Amazon and mastering strategies such as SEO, pricing, and inventory management. Tune in to learn about the impact of Amazon's changing title requirements and how to adapt for lasting success. Explore the evolving landscape of Amazon's image requirements, which now offer brands more freedom to express their unique identity. Learn about the charming backstory of "Rufus," a key player in listing optimization, and why detailed product listings are more crucial than ever. Dan emphasizes how reviews, star ratings, and strategic use of Amazon Vine can influence Amazon's ranking algorithm and customer perception. Discover practical tips for boosting your product's visibility, from merging child ASINs to leveraging engaging main images. Gain a competitive edge with insights into Amazon's unparalleled fulfillment network and the game-changing Buy With Prime feature. Discover how same-day delivery and innovative logistics are setting new standards in e-commerce. We discuss strategies to drive external traffic using attribution links and potential TikTok integrations. Plus, get actionable steps to enhance organic sales, including aligning product titles with high-volume search terms. As a bonus, enjoy our conversation about England’s warm hospitality and exceptional cider, along with ways to connect with Dan for more expert advice. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #60 - Unlocking E-Commerce Success with James: Mastering Amazon Promotional Calendars, Leveraging Hidden Holiday Gems, and Turbocharging Sales Strategies 25:54
Boost your sales game on Amazon by mastering promotional strategies like never before. Join me, Velocity Pete, and my insightful guest, James D, as we uncover the secrets of planning a winning promotional calendar for 2025. We promise to equip you with the tools to harness those Amazon events as turbo boosts for your sales, just like Mario Kart's green arrows. From leveraging traditional blockbusters like Prime Day and Black Friday to discovering hidden holiday gems that could skyrocket your sales, we offer a roadmap to navigate Amazon's promotional landscape with precision and profitability. Ready to turn your promotional tactics into a powerhouse of effectiveness? We explore a treasure trove of strategies including cross promotions, off-season discounts, and enticing offers like BOGO deals and tiered pricing. Learn how to tailor these tactics to your audience, and use tools like Helium 10 to outmaneuver your competitors. Timing is everything, and we emphasize how to strategically time your promotions to capture consumer interest and drive sales. Whether you're optimizing discount levels or deciding how to stack your offers, this episode is your guide to making the most of Amazon's promotional opportunities. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #59 - Unlocking E-Commerce Success with Sidra & Uzair: Mastering Amazon Catalog Management, Enhancing PPC Campaigns, and Navigating Seller Central Challenges 32:03
Unlock the secrets of Amazon success through expert insights from Sidra and Uzair, the innovative minds behind CaptenAMZ. Join us as they transform their engineering expertise into e-commerce brilliance, revealing the pivotal role of catalog management in enhancing PPC campaigns. From tackling brand name updates and GTIN exemptions to unraveling listing errors like 8-115, Sidra and Uzair guide you through the maze of Seller Central challenges with actionable solutions and the patience of seasoned pros. Their practical advice is designed to help sellers tackle these issues effectively, ensuring their Amazon game is as strong as their tech-savvy backgrounds. As the conversation unfolds, discover the often-overlooked relationship between catalog consistency and PPC success. Through real-world scenarios faced by high-revenue Amazon sellers, Sidra and Uzair illuminate how even minor catalog discrepancies can disrupt advertising and conversion rates. They discuss strategies for troubleshooting, the advantages of flat files, and the necessity of collaboration between catalog and PPC teams to amplify advertising outcomes. Their stories of swatch impacts and inactive listings due to pricing discrepancies reveal the complexities of Amazon selling, while their guidance on mastering flat files and utilizing CLR reports offers a roadmap to smoother operations and better sales. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #58 - Unlocking E-Commerce Success with Tomer: Mastering Brand Acquisition Strategies, Navigating Amazon Challenges, and Forecasting 2025 E-Commerce Trends 25:54
What if acquiring brands is the key to unlocking your e-commerce success? We sat down with Tomer, a seasoned e-commerce entrepreneur, as he shares his remarkable journey from running a diamond jewelry website to embracing Amazon's FBA model back in 2018. Tomer takes us through the pivotal changes he witnessed in 2024, from Amazon's evolved inventory management and fees to the surge of competition from Chinese sellers. Through his eyes, we explore the challenges and opportunities that these shifts present and how he managed to navigate this complex terrain by focusing on strategic brand acquisitions. In a world where launching new products can feel like an uphill battle, Tomer reveals why acquiring existing brands has become his strategic play for growth. Inspired by firsthand interactions at the Canton Fair in China, he explains how this approach has streamlined his expansion, allowing him to seamlessly integrate complementary products into his catalog. With a focus on aligning acquisitions with his niche, Tomer illustrates how this strategy not only leverages existing expertise but also mitigates the risks associated with starting from scratch. His success story of swiftly acquiring a competitor’s brand showcases the benefits of this forward-thinking business tactic. Looking toward 2025, Tomer's vision is clear: prioritize brand acquisitions and optimize them for sustained success. We explore how leveraging Amazon marketing expertise and PPC can revitalize underperforming brands, with a particular nod to the growing influence of AI in consumer search behavior. Tomer shares his strategic approach to product listing optimization, emphasizing the importance of thorough testing with tools like Pickfu while remaining cautious of their variability. As we wrap up, we express our gratitude for Tomer's insights and invite our audience to further connect with him on LinkedIn or his YouTube channel, Sourcing Monster, for more inspiration and guidance on succeeding in the ever-evolving world of Amazon e-commerce. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #57 - Unlocking E-Commerce Success with Neha: Mastering Automated Amazon Advertising, Advanced PPC Management, and Future Trends in Data-Driven Marketing Strategies 42:41
What if you could transform your approach to Amazon advertising by harnessing the power of automation? Meet Neha, the innovative co-founder of Atom11, a pioneering PPC firm focused on Amazon advertising. Neha takes us through her fascinating journey from her early career at Amazon to the birth of Atom11. She shares how her profound understanding of Amazon ads led to the creation of a software designed to address market gaps, particularly in integrating retail signals with advertising strategies. This episode is not just about advertising; it's about a visionary approach to leveraging data and technology for better business outcomes. Experience the future of PPC management with Atom11's advanced, rule-based automation software that empowers sellers and agencies to take control of their advertising strategies like never before. Imagine tailoring automation rules to fit different product portfolios within the same account, optimizing campaigns with surgical precision. Neha walks us through the exciting features of Atom11, including inventory management and smart bid adjustments based on best seller rank changes. She explains how this technology caters to seasoned users by offering a level of granular control that streamlines decision-making and maximizes profitability. As we gaze into the crystal ball of 2025, discover the emerging trends in PPC advertising, driven by Amazon's evolving features and strategies. From the impact of dayparting on campaign performance to the integration of Amazon's Marketing Cloud capabilities, the future promises a revolution in how data informs advertising. Atom11 is at the forefront, transforming raw data into actionable insights and intuitive recommendations, empowering sellers and agencies to make informed strategic choices. Neha provides a glimpse into Atom11's ambitious plans to reshape the Amazon advertising landscape, focusing on delivering meaningful insights and enhancing the user experience. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #56 - Post-Holiday Success: Logistics Tips & Thriving in Gift Card Season #velocitysellers#amazon#podcast 30:07
Unlock the secrets to thriving as an Amazon seller post-holiday season with us on this episode of the Velocity Sellers podcast. Ever wondered how to keep the sales momentum going after the gift-giving frenzy of Q4? Join me, Velocity Pete, alongside experts James and Brian, as we tackle the art of managing your Amazon brand experience during "gift card season." Learn how to navigate the surplus of inventory and the inevitable wave of January returns with strategic promotions and timely replenishments. We'll equip you with the knowledge to turn potential challenges into golden opportunities, ensuring that your sales don't just survive but thrive in the new year. Get ready to streamline your Amazon selling strategy for success beyond 2024. Our discussion will guide you through the intricacies of strategic SKU management, with James and Brian shedding light on focusing on key revenue-generating products using the Pareto principle. Discover how to avoid the pitfalls of overloading FBA and gear up for Amazon's sales events like Spring Deal Days. As we look ahead to 2025, we emphasize the critical role of inventory management and financial foresight in optimizing your profitability. With insights on reviewing past performances and adapting strategies accordingly, this episode is your roadmap to mastering the evolving world of Amazon selling. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #55 - Unlocking E-Commerce Success with Peter Paul Mann: Mastering Consumer Behavior Insights, Overcoming Buying Objections, and Revolutionizing Marketing Strategies 47:50
Join us on the Velocity Sellers podcast as we unlock the secrets of consumer behavior with our guest, Peter Paul Mann from Intellivy. Ever wondered how a former taxi driver transforms into a sales powerhouse? Peter Paul shares his journey, illustrating how trust and keen insights into consumer behavior are game changers in the sales industry. Discover how the pioneering work at Intellivy has redefined marketing strategies by focusing on Amazon sales and connecting with consumers at a deeper level. This episode unveils how Intellivy is revolutionizing marketing by prioritizing consumer insights over traditional funnels. Peter Paul helps us navigate the complexities of understanding the consumer journey, from the initial interaction to the final purchase. Explore how tailoring products based on pre-sale insights and simulating consumer scenarios can lead to a more personalized marketing approach. Whether it's replacing a broken product or selecting the perfect gift, Intellivy's consumer-centric strategy is designed to engage customers more effectively. We also dive into the ingenious tactics used by Intellivy to break through buying objections and gather authentic consumer feedback. Learn how hero images, purchase barrier polls, and a global network of over 55 million consumers help identify hidden barriers that could deter a sale. Peter Paul emphasizes the value of honest feedback, challenging brands to move beyond intuition and embrace raw consumer sentiment. From optimizing product listings to reshaping marketing strategies, IntelliV offers a fresh perspective on aligning with consumer needs. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #54 - Unlocking E-Commerce Success with John Tilley: Mastering AI-Driven Amazon Strategies, Visual Storytelling, and Influencer Marketing Trends 54:10
Step into the fascinating world of Amazon e-commerce with our special guest, John Tilley, the visionary founder of ZonGuru. Learn how Jon transitioned from digital advertising in South Africa to becoming a successful entrepreneur in the U.S. His journey is filled with chance encounters and bold innovations, including the creation of ZonGuru's flagship product, Keywords on Fire. Jon offers an expert look at the evolution of Black Friday and Cyber Monday, sharing insights into the challenges of balancing discounts with profits. This episode promises a treasure trove of strategies for sellers aiming to thrive in the competitive Amazon marketplace. With Amazon's AI-powered assistant Rufus on the rise, e-commerce is undergoing a revolutionary transformation. We explore how Rufus is reshaping consumer behavior by providing personalized recommendations, moving away from traditional search engines. Jon and I discuss the vital need for sellers to adapt to this AI-first approach, ensuring a healthy mix of paid advertising and authentic organic search experiences. As Rufus continues to evolve, sellers must remain proactive, leveraging its capabilities to engage customers in innovative ways and avoid the pitfalls of over-reliance on AI. Visual storytelling is more crucial than ever for Amazon sellers, and we examine how high-quality images can make or break a brand’s success. Jon emphasizes the importance of compelling visuals and A+ content to boost conversion rates. We touch on the strategic importance of omnichannel approaches, with a focus on influencer marketing and user-generated content. Leveraging platforms like TikTok and initiatives like Amazon Inspire, sellers can gain a competitive edge, particularly during peak shopping seasons. This episode is packed with insights into the dynamic landscape of e-commerce, underscoring the need for constant innovation and adaptation. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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Velocity Sellers Podcast
1 #53 - Unlocking E-Commerce Success with Ryan Yamamoto: Mastering Omni-Channel Marketing, AI-Driven Innovations, and the Future of Digital Advertising Strategies 59:41
Ever wondered how to dominate the e-commerce landscape with omni-channel marketing? Join us on the Velocity Sellers Podcast where we promise to unlock the secrets to boosting your brand's presence across major platforms with Ryan Yamamoto, a senior manager of commerce at Tinuiti. With Ryan's expert insights, we navigate the complexities of multi-channel marketing strategies and how Tinuiti optimizes its approach across various verticals, like Consumer Packaged Goods (CPG) and Softline products. Discover how major retailers like Amazon, Walmart, and Target play crucial roles, and explore emerging opportunities like in-store advertising at Whole Foods and leveraging Kroger's data-driven marketing. We address the hesitancy some clients face when exploring new avenues, emphasizing the importance of trust and strategic planning for future diversifications. You'll gain valuable insights into leveraging digital and streaming media while ensuring a robust foundational presence before expanding into new channels. As we look to the future, the conversation takes a fascinating turn with AI's role in marketing. Learn about Tinuiti's innovative BlissPoint platform and how predictive analytics are shaping marketing trends. Furthermore, hear engaging anecdotes and discover how AI-generated tools are transforming advertising landscapes. This episode is packed with knowledge, humor, and real-world examples that will leave you equipped to navigate the ever-evolving world of digital marketing. Learn more about Velocity Sellers ! Check us out on YouTube ! Book a FREE Amazon Audit !…
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