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S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Manage episode 257076720 series 2434990
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.
Hosted on Acast. See acast.com/privacy for more information.
330 afleveringen
Manage episode 257076720 series 2434990
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.
Hosted on Acast. See acast.com/privacy for more information.
330 afleveringen
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