From PowerBar Pioneer to JamBar Jams: Jennifer Maxwell's Entrepreneurial Journey

Uncharted Entrepreneurship

Summary

Jennifer Maxwell, CEO and founder of JamBar, shares her journey in the energy bar industry, starting with her involvement in PowerBar in the 80s. She discusses the need for a high-quality, organic energy bar and the inspiration behind creating JamBar. Jennifer emphasizes the authenticity and quality of JamBar, using real food ingredients and contributing 50% of after-tax profits to organizations that promote music and active living. She also mentions the different flavors of JamBar and the unique attributes of each. Jennifer talks about the challenges and changes in running a company today compared to the 80s, as well as the importance of networking and participating in expos and events to promote the product. She shares her plans for the future, including expanding distribution and potentially introducing new products.

Keywords

Jennifer Maxwell, JamBar, PowerBar, energy bar, organic, quality, authenticity, real food, flavors, distribution, expos, events, future plans

Takeaways

• Jennifer Maxwell was involved in the energy bar industry since the 80s, starting with PowerBar.
• She founded JamBar to provide a high-quality, organic energy bar with real food ingredients.
• JamBar emphasizes authenticity, quality, and philanthropy, contributing 50% of after-tax profits to organizations promoting music and active living.
• Each flavor of JamBar is unique, and the product focuses on providing a steady release of energy with a combination of simple and complex carbs, protein, and fiber.
• Networking, participating in expos, and sampling the product are important strategies for promoting JamBar.
• Future plans for JamBar include expanding distribution and potentially introducing new products.

Titles

• The Unique Flavors and Attributes of JamBar
• Promoting JamBar through Networking and Expos

Sound Bites

• "I found the drums as a source of healing and started playing drums in 2007."
• "I combined my two passions, which are sports and music."
• "Everything in a JamBar you could eat off a spoon."

Chapters

00:00
Introduction and Background

04:13
The Creation of PowerBar

05:55
The Idea behind PowerBar

07:16
Starting JamBar

08:52
The Three Pillars of JamBar

09:46
The Name and Packaging of JamBar

11:14
The Challenges and Changes in the Industry

13:12
Partnerships with Athletes

14:34
The Team and Marketing Strategy

16:21
Expos and Races as Marketing Channels

17:28
Differentiating JamBar from Competitors

21:00
Future Plans for JamBar

24:22
Where to Find JamBar

26:18
Closing Remarks