A Fresh Perspective on Engagement and Retention in Subscription E-Com w/ Tobi Chapman

Unbox the Inbox | Email Marketing for Subscription Businesses

Embark on an eye-opening journey with our guest Tobi Chapman, the innovative mind behind Everboost, as we unravel the secrets of email marketing that turbocharge subscription businesses.
Everboost's bespoke strategies help clients with customer retention and backend marketing, particularly in the health and wellness sector. With a focus on the challenges and rewards of recurring revenue, Tobi's insights offer a blueprint for direct-to-consumer brands looking to thrive in the fast-paced e-commerce landscape.
Tune in to discover how a mountain biking accident led to a career pivot that's now fueling subscription models with ingenious marketing finesse.
This episode doesn't just stop at the 'how'—it dives deep into the 'why' and the 'what's next' for e-commerce ventures. The conversation steers you through BusterBox's trailblazing customer journey and the revelation of 'ECHO', a four-step email marketing marvel.
You'll learn the art of customer engagement before they even realize they're interested, master the fundamentals of acquisition, and unlock the potential of post-purchase experiences. Discover the power of zero-party data and quiz emails, as we lay out the game-changing tactics that keep customers hooked and your email list brimming with eager prospects.
Finally, we peel back the curtain on a subject often left unspoken in the entrepreneurial world: mental health. Morning routines, daily business rhythms, and the importance of confronting mental health issues are discussed with candor and care.
Tobi opens up about his own battle with anxiety and fear of failure, sharing wisdom that goes beyond business strategies to touch on the core of sustained personal and professional success. It's a raw, real conversation that promises to leave you with strategies for both your business and your well-being.

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