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E|186 How to Create a Powerful Brand That Builds Your Business
Manage episode 461320285 series 1936173
In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews branding expert Alexia Clements, founder of Visual Vibe Design Co. Discover how to develop a strategic brand that goes beyond just logos and colors to create genuine connections with your ideal clients. Learn actionable tips for identifying your target audience and crafting a brand that resonates and converts.
Key Takeaways:
- Branding is about creating a complete experience, not just visual elements
- Your target audience should guide all branding decisions
- Focus on solving specific problems for specific people
- Authentic branding builds stronger client connections
- Brand strategy should evolve with your business growth
107 afleveringen
Manage episode 461320285 series 1936173
In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews branding expert Alexia Clements, founder of Visual Vibe Design Co. Discover how to develop a strategic brand that goes beyond just logos and colors to create genuine connections with your ideal clients. Learn actionable tips for identifying your target audience and crafting a brand that resonates and converts.
Key Takeaways:
- Branding is about creating a complete experience, not just visual elements
- Your target audience should guide all branding decisions
- Focus on solving specific problems for specific people
- Authentic branding builds stronger client connections
- Brand strategy should evolve with your business growth
107 afleveringen
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