S6 Ep129: Customer Nudges With Narinder Mahajan of ODN

TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran

We chat with Narinder Mahajan CEO of ODN Digital Services (short for ‘Open Doors Now’), a market leader in ‘Shop Now’ strategies, enabling brands and e-commerce platforms to sell successfully online.
Narinder is a consumer-retail and e-commerce specialist, and has over 20 years of industry experience. During his corporate journey, he worked with various game-changing organizations across diverse industries and formats of consumer retail.
In 2015, he turned entrepreneur and co-founded ODN. At ODN he assists 200+ consumer brands across 20+ product categories meet their ecommerce and digital conversion goals.
In this chat we touch upon:

• Understanding ODN's business model and monetisation
• Differentiation/USP - explain the "Shop Now" strategy
• Thoughts on evolution of D2C - threat of rising CACs, shift towards offline, risk off perception of investors etc.
• Trends to watch in ecommerce e.g. the role of AR, metaverse etc.

Hope you enjoy this TRANSFIN. Podcast with Nikhil Arora and Sharath Toopran, where we converse with entrepreneurs and business operators running successful startups, profitable SMEs and family promoted firms on one end, and top investment professionals representing VC/PE/credit funds on the other.
The objective is to bring out an "actionable" perspective converging the world of business and investing.
If you're a founder and if you'd like us to drill down your model, feel free to drop us a line at [email protected]