#46: Starting Your Influencer Marketing

Traction: How Startups Start | NextView Ventures

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7y ago 43:51

M4A•Thuis aflevering

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.

Follow Samantha on Twitter: https://twitter.com/howesocial

Follow Jay on Twitter: http://twitter.com/jayacunzo

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