Strategies to Build Brand Awareness for Successful Tech Products

Top 3 For Tech Marketers Podcast

Andy Sayare is head of FlexPod Solutions Marketing at NetApp, a global enterprise storage software, systems, and services provider. At NetApp, Andy delivers messaging, positioning, customer-facing assets and sales tools, as well as provides strategy for go-to-market activities for FlexPod, a joint converged infrastructure solution from Cisco and NetApp.

Andy joins host Renee Yeager to share his Top 3 Steps for Building Brand Awareness for Successful Tech Products, including building a website, creating content and driving traffic. With the tech product landscape a jampacked and noisy place, many buyers of tech products are learning on their own without sales people being engaged.

“As marketers, we need to help our prospects become customers and give them the information they are looking for without getting in their way,” Andy said. “One challenge is to curate and distill down what's important to your target audience.”