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Leading the Charge: Black Women Transforming Rodeo
Manage episode 453440372 series 3509578
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Episode Audio Link: https://podcast.ablackexec.com/episode/Leading the Charge: Black Women Transforming Rodeo
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In this inspiring episode of the Black Executive Perspective podcast, hosts Tony Tidbit and Chris P. Reed welcome Valeria Howard Cunningham, the president, and owner of the Bill Pickett Invitational Rodeo. Valeria shares the journey of the world's only African American touring rodeo led by a black woman, discussing its challenging beginnings, her decision to continue its legacy, and the impactful team of black women who support her. She reflects on the resistance faced in a predominantly white and male-dominated industry, and the important community initiatives driven by the BPIR Foundation. Valeria emphasizes the importance of perseverance, community support, and the continuous effort to give back through educational retreats, wellness programs, scholarships, and more. The episode also highlights notable achievements such as significant prize money in rodeo competitions, partnerships with prominent organizations, and international recognition. Listeners are encouraged to adopt the LESS (Learn, Empathy, Share, Stop) approach to reduce discrimination and promote understanding.
▶︎ In This Episode
00:00: Introduction and Host Welcome
01:17: Guest Introduction: Valeria Howard Cunningham
02:22: Valeria's Background and Rodeo Beginnings
04:32: Challenges and Achievements in the Rodeo
06:09: The Origins of the Bill Pickett Invitational Rodeo
14:55: Overcoming Resistance and Building the Rodeo
25:11: Support and Community Impact
34:53: Reflecting on Achievements and Celebrations
37:30: Challenges and Perseverance in the Rodeo World
39:10: Community Contributions and Educational Initiatives
55:22: Partnerships and Expanding the Rodeo's Reach
59:22: Final Thoughts and Advice for the Next Generation
01:07:45: Call to Action: LESS - Learn, Empathize, Share, Stop
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