Ep 83: Building Lasting Relationships from Events | Expert Guests: Meisha Bochicchio & Joel Primack | Uncut Summer Series

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Ready to supercharge your community-building efforts through marketing events? Tune into our special episode of the Uncut Summer Series on Tiny Marketing, featuring community consultant and content creator Joel Premack. You'll gain exclusive insights into the entire lifecycle of community engagement—from pre-event buzz to post-event follow-ups. Joel and I even share a delightful realization that we're both locals of Chicago's charming Lakeview neighborhood, adding a fun, personal layer to our chat.
Joel offers expert advice on tackling the tricky terrain of online communities, particularly when shifting away from platforms like Slack. Learn the crucial importance of meeting people where they are, connecting community activities to tangible business outcomes, and fostering a sense of belonging for small teams and startups. Discover why technology alone isn't enough to sustain a community and how ongoing interaction and relationship-building are key to long-term engagement.
Our discussion also covers the strategic value of creating dedicated spaces at events, from happy hours to shareable moments, that can extend your community's reach. Get actionable tips on leveraging virtual platforms for branding and engagement, and the benefits of collaborating with other companies to expand your influence. Finally, we'll dive into the importance of repurposing event content to keep your audience engaged year-round, with practical advice on personalized follow-ups and maintaining meaningful connections post-event. Don't miss out on these invaluable strategies to make your community thrive!

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1. Ep 83: Building Lasting Relationships from Events | Expert Guests: Meisha Bochicchio & Joel Primack | Uncut Summer Series (00:00:00)

2. Building Community in Marketing Events (00:00:48)

3. Strategies for Building Online Communities (00:18:34)

4. Event Community Building Strategies (00:32:05)

5. Building Community on Virtual Platforms (00:39:34)

6. Community Engagement and Content Repurposing (00:52:44)