Ep. 67: Why You Should Focus on One Social Media Channel

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Hey there! Feeling like your social media strategy is a bit overwhelming? You're not alone! I'm Sarah Noel Block, and this week on Tiny Marketing, I'm here to help small marketing teams by focusing on just one social media platform. By concentrating your efforts where your most engaged customers are, you can create stronger connections and build a thriving community.

I'll also share some tips on how to maintain a presence on other platforms without stressing out. Say goodbye to the chaos of managing multiple channels and learn how to align your social media efforts with where your audience hangs out the most. You don't have to spread yourself too thin – I'll show you how to make your brand stand out on the platform that matters most.

If you're interested in maintaining a low-key but impactful presence on other networks, I've got you covered. Drop by and say hi on our spring break snippet, and if you're up for it, join the conversation through my email list. Let's tackle this marketing journey together, one step at a time!
Key Takeaways:

1. Focus on One Social Media Channel: Sarah advocates for focusing on one social media platform because it's challenging to create and maintain engaging content across multiple platforms, especially with limited resources. By concentrating your efforts on one platform, you can build a more engaged audience.
2. Engagement Over Automation: While automation and repurposing content across platforms might seem efficient, Sarah argues that it's not effective for engaging with audiences. Instead, she recommends creating unique content tailored to each platform for better engagement.
3. Create Profiles on Other Channels: Even if you're not active on all social media platforms, it's essential to have a presence. Create profiles on these platforms, use the same username, and direct users to your primary platform where you are active.
4. Use Pinned Posts: On platforms where you're not active, create pinned posts that explain what you do, who you serve, and how you're different. Include a call to action or a link to your lead magnet to drive traffic to your primary platform.
5. Engage Actively on Your Core Channel: On your primary platform, establish a posting cadence and engage with your audience regularly. Engaging with others' content helps increase your visibility and grow your audience.

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Hoofdstukken

1. Small Marketing Team Social Media Strategy (00:00:00)

2. Channel Focus and Engagement Strategy (00:16:26)