Purpose-Led Marketing: Brands, Structure, and Authenticity

ThinkLA Podcast

How does a brand find a way to promote a cause and maintain authenticity without falling into the same pitfalls as other brands? We talk with Mark Egan, Managing Director, West Coast, and Latha Sundaram, Group Business Leader, Executive Director, of corporate members Mediacom to learn more about finding meaning in marketing and creating a structure of consistency and authenticity when it comes to purpose-driven marketing. Learn more at https://www.mediacom.com.
More about our guests:
Latha Sundaram is a social impact driver, passionate about the role companies can –and should -play to drive positive social change. She is committed to helping brands use their scale to create meaningful collaborations. She has spent the past 25 years in global media, helping multinationals develop valuable partnerships and expand their global footprint. Latha joined MediaCom U.S. in 2020, heading up a team of 200 as the agency's global business lead on Uber. Latha is a champion in MediaCom's diversity, equity, and inclusion mission and serves as a committee lead for Women in Power, one of the agency's employee resource groups.
Mark Egan helps his teams drive service and product excellence across their various assignments collaborating with other agencies and clients to constantly break new ground. As part of the MediaCom executive team, Mark draws on our award-winning resources around the globe to power solutions locally. This past year Mark was named “Agency Executive of the Year” by ThinkLA. Previously, within GroupM, Mark served as Chief Client Officer at Maxus for the Americas. In that role, he helped their client service teams consistently achieve service scores among the highest in the industry.