))
Commerce Amid COVID, Sponsored by Verizon Media
Manage episode 286544321 series 2888451
Inhoud geleverd door ThinkLA. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door ThinkLA of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Innovative Solutions to Redefine the Path To Purchase
The world is changing on a daily basis, and new consumer behaviors are emerging -- many of which are here to stay. In a digital world where 80% of shoppers tune out mobile ads, Verizon Media is investing in immersive experiences that capture attention, build trust, and meet consumers where they are. Cut through with immersive 3D/AR content, dynamic ad creative, native commerce, and new digital experiences in the store. Tony Gemma, Head of Global Ad Creative Technology & Innovation, will explore how to re-define the path to purchase by using innovative commerce experiences that increase engagement, interest, and ROI. The discussion includes Rob Towne, Director of Performance Marketing for Purple.
Learn more about ThinkLA's mission at https://www.thinkla.org.
25 afleveringen
Delen
