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Implementing customer-led growth step-by-step: with Claire Suellentrop

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Manage episode 308274222 series 2586255
Inhoud geleverd door Yaagneshwaran Ganesh. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Yaagneshwaran Ganesh of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps you might want to jump into: 2:30 Claire talks about what customer-led growth means and how it’s not yet another buzzword. She details how it’s different from the PLG or sales-led or marketing-led growth motion and how customer-led is directly related to Jobs-To-Be-Done. 7:11 As companies go from startup to scale-up, how customer intimacy weakens and some of the symptoms to identify that. Claire goes into the details of how to identify the success gaps in the buyer journey. 9:23 Sparktoro case study: The specifics of the survey to understand SparkToro’s customers, how they ensured they’re not getting averaged-out answers, for example — identifying true sources of new customer sources (because in this case, a lot of people known Rand Fishkin and most initial customers might be founder-led) 24:20 The top 3-5 key takeaways you need to aim for, from your customer interviews 27:40 How to leverage all the collected answers to build your growth levers. Claire talks about how you can put together these answers on a spreadsheet and derive insights to help you construct growth pillars and a lot more...
  continue reading

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Artwork
iconDelen
 
Manage episode 308274222 series 2586255
Inhoud geleverd door Yaagneshwaran Ganesh. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Yaagneshwaran Ganesh of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps you might want to jump into: 2:30 Claire talks about what customer-led growth means and how it’s not yet another buzzword. She details how it’s different from the PLG or sales-led or marketing-led growth motion and how customer-led is directly related to Jobs-To-Be-Done. 7:11 As companies go from startup to scale-up, how customer intimacy weakens and some of the symptoms to identify that. Claire goes into the details of how to identify the success gaps in the buyer journey. 9:23 Sparktoro case study: The specifics of the survey to understand SparkToro’s customers, how they ensured they’re not getting averaged-out answers, for example — identifying true sources of new customer sources (because in this case, a lot of people known Rand Fishkin and most initial customers might be founder-led) 24:20 The top 3-5 key takeaways you need to aim for, from your customer interviews 27:40 How to leverage all the collected answers to build your growth levers. Claire talks about how you can put together these answers on a spreadsheet and derive insights to help you construct growth pillars and a lot more...
  continue reading

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