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E96: Storytelling to Sell with Kayla Dean
Manage episode 410139372 series 2771832
Inhoud geleverd door Katie and Roxy - The Wedding Business Hub and Roxy - The Wedding Business Hub. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Katie and Roxy - The Wedding Business Hub and Roxy - The Wedding Business Hub of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of the Wedpro podcast, Roxy is joined by Kayla Dean, a copywriter and brand messaging strategist specialising in website and sales copywriting for creative entrepreneurs, particularly in the wedding industry. With over 150 clients in her portfolio, Kayla shares insights on starting a copywriting business, the importance of brand messaging, and working with wedding professionals. She discusses common pitfalls in copywriting, the significance of using voice of customer data, how to differentiate your business through story and messaging, and strategies for effectively engaging Gen Z through website copy. Additionally, Kayla talks about the challenges and lessons learned as a small business owner, providing advice on sustainable growth and the value of seeking help. To sign up for our FREE masterclass we speak about in the intro, visit here: https://wbh.myflodesk.com/booking-genius To check out more about what Kayla does, visit her website here:https://theliterary.co/about
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