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Helping fashion brands improve sales through alterations - Cimu's CEO Kaci Xie
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I got a chance to sit down with Kaci Xie, CEO of Cimu. Below is an summary written by the VectorShift platform.
Key-Takeaways:
🚀 Top 5 Key Takeaways from Kaci Xie on the VectorShift podcast 🚀
1️⃣ Kaci learned sewing out of necessity due to receiving oversized hand-me-downs, a skill that serendipitously evolved into addressing fashion waste and poorly fitting clothing, leading to the creation of Cimu. 👗
2️⃣ The persistent sizing mismatch issue in women's online clothing shopping, stemming from antiquated sizing models and brand-specific sizing variations, is a driving force behind her venture. 📏
3️⃣ Cimu offers a unique solution connecting customers with local tailors to adjust ill-fitting clothes purchased online, thus aiming to reduce garment returns and ultimately fashion waste. 🌍
4️⃣ One of Kaci's primary motivations for starting Cimu is the lack of standard tailoring practices in the US, which contrasts starkly with the tailoring culture present in many Asian countries. ✂️
5️⃣ Building Cimu involves not just technological development but hands-on outreach to onboard tailors, many of whom face language barriers and operate small, traditional shops without a digital presence. 🤝
Watch the entire episode below!
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