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AI's Role in Shaping Authentic Brand Narratives - Oliver Yonchev, CEO at FlightStory
Manage episode 444449997 series 3506399
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Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing.
We cover:
- Using AI for better brand storytelling
- Integrating AI into creative processes
- Balancing AI efficiency with authenticity
- Ethical concerns in AI-generated content
- Responsibilities of brands and platforms in AI disclosure
- Future innovations in marketing driven by AI and human creativity
Timestamps:
(00:00) - AI in Marketing and Brand Storytelling
(09:27) - Navigating AI Ethics and Policies
(18:17) - Nurturing Super Fans for Brand Loyalty
(33:07) - Skills and Structures for Future Marketing
(47:56) - Fostering Innovation in Marketing Industry
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https://www.linkedin.com/in/oana-leonte/
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