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Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
Manage episode 449732500 series 3587125
Inhoud geleverd door Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.
Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.
All that and more when you listen to this episode:
• Strategies for making passive income through designing fonts
• Harbor’s unique approach to pricing typefaces
• Understanding your target audience and designing with them in mind
Connect with our guest:
Instagram:pizza_water
Website: thebestgraphicdesignerintheworld.com
LinkedIn: Harbor (Pizza Water) Bickmore
Youtube: Harbor Bickmore
Mentioned in this episode:
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