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Episode Fifteen: Ben Ford | Head of Sales at Yodlee
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Ben is the Head of Sales at Yodlee. During this episode we speak about how Ben got into sales and his journey so far.
Ben has plenty of knowledge around sales so we talk through how he structures his day, his approach to sales, new business development, sales processes plus much more.
Also during this episode we speak about a recent artical I had read and I asked Ben's opinion around each of the following points:
- 80% of sales calls require 5 follow up calls after the meeting
- 44% of sales reps give up after the first follow up
- Best time to cold call is between 4pm and 5pm
- 92% of all customer interactions happen over the phone
- 78% of sales people using social media outsell their peers
Ben also mentions as website and blog he has created called 'The Super Fit Dad' Take a look here http://superfitdad.com.au/
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