Strategic Brand Investments - From Ideas to Action: Mastering Brand Execution

The Story of a Brand

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Eric Malka, Co-founder of The Art of Shaving and now leading Strategic Brand Investments.

Eric’s journey from starting a small business to building an iconic brand is filled with valuable lessons for entrepreneurs and brand leaders alike. His insights on intellectual property, execution, and grit will leave you ready to take your business to the next level.

In our conversation, Eric shares practical advice on building a brand with long-term value, staying close to your customers, and the challenges of scaling a business. Whether you’re a seasoned entrepreneur or just starting out, there’s something here for everyone!

Key Moments:

* The importance of building intellectual property for creating lasting brand value.

* Why execution is critical and how to turn great ideas into actionable steps.

* The role of grit and resilience in overcoming obstacles on the path to success.

* How Eric used his brand’s retail store as a customer lab to gain insights and grow the brand.

* The difference between being prudent and risk-averse as an entrepreneur.

Join us for this inspiring conversation and discover actionable insights that can help you grow and strengthen your brand!

For more on Strategic Brand Investments, visit: https://www.strategicbrandinvestments.com/

To purchase his new book, “On the Razor's Edge: The Story of The Art of Shaving,” visit Amazon.

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.