Manage episode 298824536 series 2577068
“The whole concept of the brand is just to be able to feel glamorous but feel comfortable,” says Kiya in the second half of this Feature. Kiya Tomlin, Founder and Owner of “Kiya Tomlin,” shares more advice to business owners such as “don’t be shy about asking questions and be confident.”
She also shares more about the internal battle faced by many entrepreneurs, such as “proving yourself.” Kiya also says that people of color don't have the option to make mistakes and no access to funding, which holds many entrepreneurs of color back.
She mentions that she designs specifically for women between 30 to 65 years of age. In the end, she encourages entrepreneurs to create their stories and learn from failures.
She talks about:
* Her experience with shyness * What's holding back people of color * Her Uptown Sweats design * Describes the brand's website * Who she designs for * Her goal for the future * Upcoming winter collection and her 1st venture with the NFL
For more on Kiya Tomlin, visit: https://www.kiyatomlin.us/
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand.
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
This episode is also brought to you by Justuno.
Worried about hitting your revenue goals this month?
Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.
Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.
Justuno helps you convert more website visitors into sales.
Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.
This episode is also brought to you by StoreYa.
If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING
Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...
They are a Google & Facebook Partner that supports over 400,000 merchants!
To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story