Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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S12E6 – The Status of Synthshire
Manage episode 440550913 series 3473915
Inhoud geleverd door The State of Synth. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The State of Synth of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Viperdrive joins the show to chat about his music, influences, and his time as a Nightride FM broadcaster. Dennis and Jules also have fun with rhyming words.
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190 afleveringen
DelenManage episode 440550913 series 3473915
Inhoud geleverd door The State of Synth. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The State of Synth of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Viperdrive joins the show to chat about his music, influences, and his time as a Nightride FM broadcaster. Dennis and Jules also have fun with rhyming words.
…
continue reading
190 afleveringen
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Dennis and Neon Fawkes sit down with Seersha to talk synths, songwriting, books, food, and what she’s got planned for her upcoming set at Neotropolis. Come for the music—stay for the Eggs Benedict.
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The State of Synth
1 S13E5 – Hustling for Neo-Creds w/ Night Rider 87 1:47:06
1:47:06 
Later Afspelen 
Later Afspelen 
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Vind ik leuk 
Leuk1:47:06
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukStephen and Stephanie from Night Rider 87 join Groot and Fawkes for a fun conversation about music, synth culture, and the best ways to rack up Neo-Creds at Neotropolis. From creative scavenging to hidden hangouts, they share tips, stories, and insights from their experiences at Neotropolis—plus drop some fresh music!…
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The State of Synth
Dennis and Neon Fawkes chat with Jesse / Street Cleaner about the highly anticipated Street Cleaner 3, diving into its brutal soundtrack, the game’s evolution, and the mystery of its missing sequel. They discuss the grind of indie game development, the sold-out companion magazine, and Jesse’s go-to production tricks. Plus, they talk about his upcoming […]…
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The State of Synth
1 S13E3 – Fire & Neon w/ Neotropolis 2:07:14
2:07:14 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk2:07:14
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDennis and Neon Fawkes chat with Neotropolis showrunner Jared about what sets the event apart from Wasteland Weekend, what first-timers can expect, and the role of LARPing, factions, and attire. They discuss the biggest challenges of running Neotropolis and tease upcoming surprises.
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The State of Synth
1 S13E2 – Chippin’ It w/ Shirobon 1:45:59
1:45:59 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:45:59
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukThis week on The State of Synth, Groot and Neon Fawkes welcome UK producer and chipwave master Shirobon for a deep dive into chiptune, vocoding, and his creative process. He shares insights into his latest album, Breaker, talks about his favorite synths, and reveals what’s coming next!
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The State of Synth
1 S13E1 – Jetsetting w/ Glenn Main 2:20:07
2:20:07 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk2:20:07
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDennis and Neon Fawkes spin fresh tracks, take requests, and share highlights from their winter break. Later in the show, they catch up with synth-whisperer Glenn Main. Grab your hot toddy—it’s time for a new season of TSOS!
Dennis G and Neon Fawkes close out Season 12 with an extraordinary chat with Pittsburgh producer Bad Guys Get Dead. This episode is sponsored by the Exovant Corporation.
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The State of Synth
1 S12E14 – Space Milk w/ Sunesis 1:37:00
1:37:00 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:37:00
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDennis G and Neon Fawkes cozy up with some space milk—er, Bantha milk—as they chat with spacewave producer Sunesis. They discuss her musical inspirations, her love for space stations, and where to find the best empanadas.
Just ‘and’? Yes! Dennis and Neon Fawkes sit down for a chat with Nick to discuss how his company, ‘and,’ is making it easier for independent artists to distribute their music.
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The State of Synth
1 S12E12 – Tattoos and Balloons w/ The Motion Epic 1:59:34
1:59:34 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:59:34
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDennis and Neon Fawkes are back after a brief hiatus, and they’re making up for lost time with a jam-packed episode featuring synthwave sensations, The Motion Epic. Pat, Nick, and Aaron join the duo to discuss their latest album, High Rollers, and the inspiration behind its roller rink vibes. The guys share stories of tattoos, […]…
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The State of Synth
1 S12E11 – The Unofficial Official Halloween Episode w/ OSC 1:58:05
1:58:05 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:58:05
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukGenre-blending producer Opus Science Collective joins the show to talk about his music, creative process, and inspirations. Meanwhile, Dennis and Jules unleash some spooky synth tracks to set the Halloween mood.
Real Finnish people Van Derand and Turbo Knight from Cottage Cult join Dennis and Jules to talk about their latest spooktacular album, Final Death IV: Bloodstar. They’re literally a cult that makes synthwave in a cottage (okay, a cabin)!
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The State of Synth
1 S12E9 – Setting the Universe in Flames w/ Yota and Johan 1:30:05
1:30:05 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:30:05
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDennis and Jules chat with Swedish-French artists Yota and Johan about their new EP, Universe in Flames. They delve into the inspiration behind the project and share some juicy tidbits about a few of the tracks.
Dennis and Jules entertain wild and interesting stories from LA artist M.K. Khan.
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The State of Synth
1 S12E7 – The Great BMX Escape 1:38:47
1:38:47 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:38:47
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukDennis and Jules have a rad chat with French synthwave producer Benoit, plus drop some wheelie-popping tracks from your favorite artists.
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