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Defining a Go-to-Market Strategy to give Your Startup a Competitive Edge
Manage episode 396363805 series 3530358
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in this episode, we explore the critical elements of creating a successful market entry plan for startups. The host and guests discuss key components like identifying target audiences, strategic product positioning, pricing strategies, and effective communication channels.
speakers:
Paul Macharia (Co-founder&CEO, Kiotapay) linkedin.com/in/paulmacmaina
Kelechi Uchenna (Co-founder&CEO, Nigenius) linkedin.com/in/kelechi-uchenna-58046031
Edidiong Ekong (Head of Marketing, Alerzo) linkedin.com/in/edidiongekong
Kelvin Ogholi (Co-founder & CEO, CoTrust Equity) linkedin.com/in/kelvin-ogholi
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