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Episode 287 - The Art of Merchandising on Amazon with John Aspinall

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Manage episode 454829767 series 3599770
Inhoud geleverd door SmartScout. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door SmartScout of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.
Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.
John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.
Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!
Episode Notes:
01:30 - John Aspinall Introduction

03:00 - Graphic Designer vs Merchandising Designer

06:30 - The Clickthrough Rate Comeback

08:30 - Best Practices on Merchandising

14:10 - Optimizing for Humans and Bots

15:10 - Designing Product Images

19:45 - The Image Guidelines

22:20 - Seasonal Merchandising

24:40 - The Risk/Rewards of Merchandising Experiments
LinkedIn: linkedin.com/in/jaspinall

Website: AmazonCTR.com | pickfu.com
Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

  continue reading

291 afleveringen

Artwork
iconDelen
 
Manage episode 454829767 series 3599770
Inhoud geleverd door SmartScout. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door SmartScout of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.
Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.
John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.
Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!
Episode Notes:
01:30 - John Aspinall Introduction

03:00 - Graphic Designer vs Merchandising Designer

06:30 - The Clickthrough Rate Comeback

08:30 - Best Practices on Merchandising

14:10 - Optimizing for Humans and Bots

15:10 - Designing Product Images

19:45 - The Image Guidelines

22:20 - Seasonal Merchandising

24:40 - The Risk/Rewards of Merchandising Experiments
LinkedIn: linkedin.com/in/jaspinall

Website: AmazonCTR.com | pickfu.com
Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

  continue reading

291 afleveringen

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