))
Competitor Audits, Part 1
Manage episode 353483442 series 2984318
Inhoud geleverd door Middle of Six. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Middle of Six of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
As a general rule, we don't recommend obsessing over the competition. It's much more productive to focus on what your firm does well. But on occasion—say at the start of a new year or as part of a larger strategic planning effort—it can be worthwhile to turn your attention to a handful of companies you most frequently compete against. What is their share of voice and how is it influencing their share of market? In Part 1 of this two-part series, Middle of Six's Senior Marketing Strategist, Allison Tivnon outlines why a competitor audit can be valuable, what characteristics to assess, and how to compile and quantify qualitative findings. In an increasingly competitive market, now might be just the right time to identify hidden windows of opportunity where your firm can stand out from the field.
CPSM CEU Credits: 0.75 | Domain: 1
61 afleveringen
Delen
