Sales lessons from a soccer tournament

The Shift Control Sales Podcast

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Three weeks from now the Qatar World Cup will be over and our news media will be filled with other local, regional, national or international stories, all made important by editorial staff, driving circulations and audience figures to satisfy greedy media owners and large corporations. Think of everything else that's ongoing in our world just now - there are plenty of news worthy items to lead the way. Alas, there can be only 1 lead news item as we all compete for time and interest. When you are reaching out to decision maker its important to remember how far down a list of CEO's priorities you sit - and to remember the role you have in promoting 'that problem' that you solve. Getting their attention - and how you go about that is critical

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