It's Boxy, but Safe.

The Shift Control Sales Podcast

A Dudley Moore movie that should speak to anyone in communications - sales, marketing etc...Crazy People. I now know that its Boxy, but good but I always remember it being boxy but safe. Anyway..Marcus Sheridan's book They Ask, You Answer, reminded me of the movie - as it did LIAR, LIAR with Jim Carey - the idea of telling the truth despite knowing the consequences might be just terrible, when in truth they won't be. But you'll never know until you start telling the whole truth about your business - your honesty over the exact value you offer, where your weakness might be and the costs...publishing a cost that you can stand over and not worry what exposure your competition gets. His book is excellent - I'd recommend it for anyone that seems to be spending more time getting the message right and needs to build up the confidence required to say what needs to be said...?