427: The Power of Purpose Driven Marketing

The Savvy Dentist

In this episode of The Savvy Dentist podcast, Dr. Jesse Green chats marketing with Chris Hogan, author of Building Brands on Purpose.

Typically when we talk about marketing, it's all about open rates, and click-through rates, and this social media platform, or that algorithm change.

However, today Jesse & Chris discuss strategic marketing. Getting right back to the foundations and the fundamentals that actually power your marketing.

They discuss the role of purpose, the role of values, not just in your marketing, but in your team structure and how they all interplay and create a powerful business culture, internally, and externally.

We're gonna encourage you to raise your gaze. So rather than looking for the silver bullet, the magic pill, the short term fix, this is about getting those foundations right. It'll cause you to approach your marketing from a different perspective.

• [6:34] - Starting a Dental Practice, generally we are not trained in the art of strategic marketing. So what are the common things that small businesses misunderstand when it comes to strategic marketing?
• [10:35] - Jesse & Chris explore how Purpose & Values form a foundation of your business and a lever for your strategic marketing. So, what are your business Purpose and Values?
• [19:06] - The Proactive Methodology explained. P for purpose. R for research. O for opportunity. A for audience. C. Content. Turn it on. I ignite, V for validate. E is evolve.
• [24:43] - The common problem for business owners is being stuck in the trenches. When you're stuck in the trenches, you can't see the forest for the trees. Raise your gaze, Chris explains how to get out of the trenches.
• [32:07] - How to work with the members in your team who realistically don't want to do this as a long-term career.
  

“People won't always remember what you did, but they'll remember how you made them feel.” Maya Angelou