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AI Content - The Copywriters View with Glenn Sturgess
Manage episode 384095400 series 3474272
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We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more!
And crucially we discuss why toad in the hole is a top tier sausage meal - because, we can.
--- What we discuss ---
- An introduction to Glenn
- The blend - changes in the content and copy space
- User experience - it always comes back to the reader
- Early Artificial Intelligence predictions and realities
- Humans vs robots
- What is content design?
- Why creating content is like running a bakery
- Matt’s bangers - Glenn shares A self-help guide for copywriters by Dan Nelken
- Sausage of death (think Room 101 of content) - Glenn shares his sausage of death, a French ski equipment company, who just can’t seem to get their email marketing right...
--- Connections —
- Glenn’s Linkedin: https://www.linkedin.com/in/glennsturgess/
- Glenn’s Twitter: https://twitter.com/bigbagofblog
- Rockee Twitter: https://twitter.com/Rockee_io\
- Rockee Linkedin: https://www.linkedin.com/company/rockee/
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