Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Mastering the Value Sale: Transforming Tech Sales with Ian Campbell
MP3•Thuis aflevering
Manage episode 398903315 series 2545518
Inhoud geleverd door David Dulany. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door David Dulany of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of the Sales Development Podcast, hosted by Tenbound, we dive into the transformative strategies behind successful sales and marketing in the technology sector.
Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.
We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.
This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.
…
continue reading
Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.
We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.
This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.
339 afleveringen
MP3•Thuis aflevering
Manage episode 398903315 series 2545518
Inhoud geleverd door David Dulany. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door David Dulany of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of the Sales Development Podcast, hosted by Tenbound, we dive into the transformative strategies behind successful sales and marketing in the technology sector.
Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.
We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.
This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.
…
continue reading
Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique blend of expertise as a foster parent for Huskies, a private pilot, and an adjunct professor, brings a fresh perspective on achieving tangible returns on investment (ROI) in sales.
We explore the essence of value-driven sales, the impact of real-world case studies, and the importance of focusing on productivity, cost reduction, and profitability to fuel the go-to-market engine. Campbell's approach demystifies the complex world of ROI and offers practical advice for sales professionals seeking to enhance their effectiveness and drive revenue growth.
This episode is a must-listen for anyone in the tech sales world looking to elevate their Sales strategies and achieve meaningful, value-based success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.
339 afleveringen
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