The Dirtbag Diaries Plus: The Future Of Digital Outdoor Media?

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry.

At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their adventure lifestyle. And while most podcasts rely on advertising revenue to make money, last year Fitz and his company Duct Tape Then Beer did something unique when they launched Diaries Plus. A paid subscription for listeners to access more episodes of The Dirtbag Diaries.

But much like radio and TV before it, when it comes to podcasts consumers are willing to put up with ads to keep the product free. So why did Fitz think this was the right move?

Today Fitz goes deep on starting The Diaries and why Diaries Plus makes the most sense for his company and show.

Learn more and sign up for Diaries Plus by clicking here.

Pre-order Fitz's new book States of Adventure by clicking here.

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