Single Source of Truth Bootcamp

The Revenue Room™, by H2K Labs

Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:
Title: Developing a Single Source of Revenue Truth in Complex Data Environments
Key Topics Covered:
- Introduction to the concept of a single source of truth (SSOT) for revenue data
- Value creation and tracking through SSOT implementation
- Steps for developing SSOT tools and technology
- Common pitfalls to avoid when implementing an SSOT strategy
- Importance of "right data in, right data out" approach
Main Points:
1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.
2. Benefits of implementing an SSOT:
- Improved operational efficiency
- Increased revenues and customer retention
- Enhanced employee satisfaction
- Better cost predictability
3. Key components of a successful SSOT strategy:
- Cross-functional team involvement
- Focus on quick wins and iterative implementation
- Clear communication across the organization
- Agreement on definitions and success metrics
4. Technology considerations:
- Data warehouse
- Data extraction and cleansing tools
- Data access and management layer
- Visualization tools
- Predictive ML/AI capabilities
5. Common pitfalls to avoid:
- Starting too big or trying to tackle everything at once
- Letting IT own the strategy instead of business leaders
- Disagreement on data definitions
- "Once and done" mentality
6. Importance of aligning SSOT with stakeholder goals:
- Mapping data needs for investors, C-suite executives, and functional teams
- Prioritizing based on current business needs and urgency
7. "Right data in, right data out" concept:
- Focus on meaningful, actionable data
- Avoid tracking everything, which can jeopardize long-term value
Presenters:
- Heather Holst-Knudsen, CEO of H2K Labs
- Chad Rose, CEO of InsightOut and Treehouse Technology
Key Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.
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About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.