195 - Why Does Everyone Hate Content Syndication?

The Revenue Growth Architects

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4M ago 26:51

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How often have you followed up with your SDRs and discovered that the prospects they were reaching out to based on content syndication efforts didn’t actually remember that white paper or perhaps never downloaded it in the first place? Everyone seems to agree that content syndication doesn’t really work. So why are we all still doing it?

In this episode of The Revenue Growth Architects, we’re going to get to the bottom of why so many marketing teams are still using this strategy despite lackluster conversion rates. And what you might be doing operationally to also further perpetuate the problem and what you can suggest your team does to ensure it can be successful if they still want to invest.

Tune into this episode to rethink content syndication and discover what alternatives will actually yield the results you’re looking for.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

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