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VCs hate services - here’s why SaaS shouldn't
Manage episode 450946315 series 3380698
Inhoud geleverd door Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).
It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:
- (00:00) - Introduction
- (03:08) - Why services aren't attractive
- (04:54) - And why services are awesome
- (11:46) - Services as an acquisition channel
- (12:25) - First example: Carta
- (16:34) - 2nd: Rippling
- (21:24) - HubSpot's Onboarding
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