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The unfair advantage: Why every founder needs a brand
Manage episode 452001816 series 3380698
Inhoud geleverd door Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
There's an unfair advantage some startups and companies have. It's a competitive advantage that can't be copied. And it's on you should build as early as possible - a founder brand.
In todays episode, we talk about our experience with building a founder brand, what we've learned from others and much much more.
- (00:00) - Introduction
- (01:47) - Building a Founder Brand
- (07:27) - You need this
- (08:45) - Blank page problem
- (11:11) - The Importance of Consistency
- (15:28) - Distribution and Trust
- (17:04) - The reason LinkedIn is interesting
- (19:33) - The other option
- (25:27) - What will you talk about
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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