))
Don't create a category, do this instead (with Kyle Coleman)
Manage episode 448917614 series 3380698
Inhoud geleverd door Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.
He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.
- (00:00) - Introduction
- (02:45) - The TLDR of Kyle's presentation at Exit5
- (03:27) - Are you differentiated?
- (06:44) - How are you going to get the sale funded?
- (09:42) - The stupid & simple questions to ask
- (15:30) - Practical Implementation and Results
- (18:55) - Am I the GTM bloat??
- (23:18) - The Copy AI Pitch
- (25:03) - Creating a Category Narrative
- (26:23) - The Lightning Strike
- (27:42) - Focusing on the Problem vs. Category
- (30:24) - What changes in the day to day?
- (32:33) - Lessons Learned at Clari
- (38:59) - Connecting Positioning to Demand Generation
- (43:01) - The AI Tailwinds
Sources & mentions
- Brendan Huffords TL;DR of Kyle's presentation
- Play bigger, Christopher Lochhead & the category pirates
- Drive by ExitFive
- Check the framework here
Never miss a new episode, join our newsletter on revenueformula.substack.com
191 afleveringen
Delen
