Ep. 41 - Roman Jewell, CEO and Founder of Fix & Fogg

The Retail Wrap-Up

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In today’s episode we talk to Roman Jewell, the CEO and Founder of Fix & Fogg.

Fix & Fogg began around 7 years ago when Roman and his wife, Andrea, decided to swap the corporate lifestyle for a labour of love– creating and selling a product they had a real passion for – nut butter. They had the vision of creating something meaningful and sustainable, all while being seriously delicious!

Fast forward to today where Fix & Fogg have 3 physical “retail windows” in Auckland, Welling and Houston (Texas), they’re stocked in America’s second largest natural grocer, Spouts Farmers Market, and this week, they’re launching in Australia’s very own Woolworths.

During our conversation with Roman, we discuss:

• His motivation for creating the company and how it began;
• Their successful distribution deal with Sprouts Farmers Market and further plans for expansion into the US;
• Opening “retail windows” as a pose to full physical retail offerings and the purpose behind this move;
• Their latest distribution deal with Woolworths in Australia;
• Fix & Fogg’s journey to becoming NZ’s first certified food B Corp;
• And finally, what the future holds for his business.

A huge thank you to Roman for joining us. We hope you enjoy this conversation!
SELECTED LINKS FROM THE EPISODE

If you would like to learn more about Roman and Fix & Fogg:

• Fix & Fogg
• Roman Jewell (LinkedIn)
• Fix & Fogg (LinkedIn)
• Fix & Fogg (Instagram)
• Fix & Fogg (Facebook)
• Get your hands on some Fix & Fogg here or head in to your closest Woolworths store!