Why Experience is the Best Teacher When Building an e-Commerce Brand

The Relationship Commerce Podcast

Franklin Fala is the Co-founder and CEO of Swiftronics, a leader in the private reseller market of consumer electronics that aren't readily available to the domestic market. Franklin got his start as a merchant on eBay and went on to open three brick-and-mortar stores that later led to his current website. In addition to electronics, Swiftronics now offers repairs and accessories.

In this episode…

How long have you been running your e-commerce brand? What have you learned along the way? What obstacles have you been dealing with—and how have you applied those lessons moving forward?

In this episode of the Relationship Commerce Podcast, Franklin Fala, the Co-founder and CEO of Swiftronics, talks all about the power of resilience and past experience to successfully grow an e-commerce brand. Franklin also shares the lessons he’s learned over the years since starting his first business as a kid and explains how e-commerce sellers can build relationships with their customers.