Mastering the Art of Podcast Publicity

The RebelRebel Podcast

"Clearly it's working. I've cracked the code on podcast publicity."

Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Christina Lenkowski, PUBLICITYXCHRISTINA.COM

In this enlightening episode of The RebelRebel Podcast, host Michael Dargie sits down with Christina Lenkowski, a formidable force in the realm of podcast publicity. Christina delves into her journey from a burgeoning PR expert in the comic industry to establishing her own niche agency that specializes in securing podcast spots for clients. Her story unfolds a strategic pivot from broad-based PR efforts to mastering podcast publicity, attributing her success to the power of niching down. Christina shares her insights on the potential of podcasts as a platform for visibility, her approach to creating a business that offers guaranteed results, and why it's crucial to stay true to your authentic self in business. Listen as she articulates the significance of giving a voice to others and making an impact in the world of public relations.

Cool stuff Christina says

"The more rebels that are out here talking about what they do, the more things change." "I believe in podcasts as a very valid form of publicity." "When you niche down, you stand out and can charge more." "The worst thing that can happen is you do not put yourself out there."

Episode Highlights

Christina's backstory and her early career in PR for Dark Horse Comics. The transition from working at PR agencies to founding her own specialized agency. Discussion on the importance of niching down to enhance business focus and client results. Christina's philosophy on the value of visibility and her strategies for helping clients achieve it. Insights into personal growth and the balance between professional ambitions and personal passions, including her love for BTS and Korean pop culture.

Links From This Episode

Christina's Website (https://www.publicityxchristina.com/) Christina on Facebook (https://www.facebook.com/Publicity-by-Christina-110814573997702) Christina on Instagram (https://www.instagram.com/publicityxchristina/) Christina on LinkedIn (https://www.linkedin.com/in/christinastew)