Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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EP 36: Weathering the Storm: Essential Tips for Cyclone-Proofing Your Property
Manage episode 443311331 series 3488484
Inhoud geleverd door PodPro Australia. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door PodPro Australia of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This week on the Property Investors Handbook Podcast we delve into the essential strategies for preparing your property for cyclone season in South East Queensland. With expert insights from Colleen Sutherland of Sutherland's Property Management Group, this episode covers preventative measures to safeguard homes from severe weather, the importance of regular inspections, insurance tips, and handling post-storm damage. Whether you're a property investor or a homeowner, this episode equips you with practical advice to protect your investment and ensure safety during stormy seasons. Tune in and stay prepared!
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DelenManage episode 443311331 series 3488484
Inhoud geleverd door PodPro Australia. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door PodPro Australia of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This week on the Property Investors Handbook Podcast we delve into the essential strategies for preparing your property for cyclone season in South East Queensland. With expert insights from Colleen Sutherland of Sutherland's Property Management Group, this episode covers preventative measures to safeguard homes from severe weather, the importance of regular inspections, insurance tips, and handling post-storm damage. Whether you're a property investor or a homeowner, this episode equips you with practical advice to protect your investment and ensure safety during stormy seasons. Tune in and stay prepared!
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In this episode of the Property Investor's Handbook, we sit down with Colleen Sutherland to uncover the secrets behind keeping good tenants happy and engaged. Colleen shares her expert strategies for ensuring tenant satisfaction, managing maintenance efficiently, and finding the perfect balance when it comes to rental increases. . Don't miss out on these essential tips that could save you time, money, and stress in your property management journey.…
In this must-listen episode of the Property Investors Handbook, host Adam explores the topic of risk management in property rentals with veteran property manager Colleen Sutherland from Sutherland's Property Management Group. With over 20 years of experience, Colleen shares her invaluable insights on identifying and mitigating risks for landlords. From essential compliance steps to the art of thorough tenant education, this episode is packed with practical advice to help you safeguard your investments. Whether you're a seasoned landlord or just starting out, tune in to discover the secrets behind successful property management and learn why having a top-notch property manager makes all the difference.…
In this episode of the Property Investor's Handbook, host Adam Bell goes in-depth with Colleen Sutherland, our property management expert from Sutherland's Property Management Group, to unlock the secrets of compelling rental property advertisements. Discover the nuances of creating standout listings—from eye-catching photos and virtual tours to precise copy that attracts ideal tenants. Whether you're a seasoned landlord or just starting out, this episode is packed with invaluable tips to ensure your rental properties shine in any market.…
Adam welcomes back property management expert Colleen Sutherland to tackle an issue many landlords face—selling an investment property that's currently occupied. Learn the ins and outs of respecting tenant rights while meeting owner needs, navigating negotiations, and ensuring smooth transitions. From required notices and legal intricacies to handling difficult tenants and pro tips on making properties market-ready, this episode is packed with invaluable insights. Whether you're a current landlord, a prospective buyer, or a tenant, there's something in here for you. Join us for an engaging conversation that delves into the real-world implications and best practices of selling occupied properties.…
Join Colleen Sutherland, Principal and Director of Sutherland's Property Management, as she dives into the latest legislation changes alongside her returning guest, Aaron. This episode unpacks the intricacies of new tenancy laws, exploring the shift towards tenant-friendly frameworks and what it means for lease agreements, utility bills, and rent payments. Listen in as they discuss real-world scenarios, share industry insights, and provide practical tips for property managers and landlords to adapt proactively. Whether you're a seasoned investor or new to the rental market, this episode offers valuable perspectives that will keep you ahead of the curve.…
Join Colleen Sutherland, Principal and Director of Sutherland's Property Management, as she welcomes back Aaron for an insightful discussion on the latest legislative changes impacting property management. Dive into how the pandemic has reshaped our approach, the importance of new housing standards, and the debate around rent increase caps. Hear genuine experiences and expert opinions on how these changes affect both landlords and tenants, and what lies ahead for the industry. Don't miss out on this timely conversation packed with practical insights and professional advice.…
In this episode of the Property Manager's Handbook, Colleen Sutherland sits down with property management expert Aaron Spinley to dive deep into effective business strategies. From operational audits that reveal hidden inefficiencies to the importance of stepping back to evaluate your processes, Aaron shares invaluable insights and personal experiences that every property manager can learn from. Whether you're a veteran in the industry or just starting out, this conversation is packed with tips to help you streamline your operations and minimize risks in your business. Don't miss out on these expert strategies to elevate your property management game!…
1 EP 42: Bridging Business and Brilliance: Property Management Insights with Colleen and Aaron 16:06
Join Colleen Sutherland as she sits down with industry expert Aaron Emery in this enlightening episode of The Property Investor's Handbook. They dive into the essentials of effective property management, from strategic fee adjustments to the importance of proactive client relations. Discover how collaboration and keen insights can make a massive difference in sustaining a successful property management business. Tune in for a candid and inspiring conversation that's packed with practical advice and real-world experience.…
Join Adam Bell and tax expert Tony Sutherland on this episode of the Property Investors Handbook Podcast, as they dive into the nitty-gritty of cash rentals. Whether you’re renting out a spare room, a granny flat, or listing on platforms like Airbnb, understanding your tax obligations is crucial. Discover why the ATO is keeping a close eye on these rentals and learn essential tips for keeping your rental ventures compliant and profitable. Plus, uncover the unexpected impacts on your future capital gains tax. Don’t miss this insightful discussion packed with real-world advice and practical guidance for property investors. Get ready to unlock the secrets to your rental success!…
Welcome back to the Property Investors Handbook Podcast! In this episode, host Adam Bell dives deep into the intricacies of the Australian Taxation Office's advanced data matching capabilities with seasoned accountant Tony Sutherland. Together, they explore what the ATO looks for in your investment properties, how to ensure you're compliant, and the critical steps to take if you ever face an audit. From understanding red flags in repair expenses to the power of meticulous record-keeping, this episode is packed with invaluable insights for every property investor. Don't miss out on expert tips to keep your investments both compliant and profitable!…
In this heartwarming episode of the Property Investors Handbook Podcast, host Adam Bell and special guest Colleen Sutherland from Sutherland's Property Management Group discuss how tenants can transform rental properties into cherished homes. They cover common tenant improvements, balancing aesthetics with landlord requirements, navigating legislation, and fostering positive landlord-tenant relationships for long-term satisfaction. Don't miss out on this insightful discussion about the symbiotic relationship between landlords and tenants, featuring real-life examples and practical advice.…
In this episode of the Property Investors Handbook Podcast, host Adam Bell is joined by Colleen Sutherland from Sutherland's Property Management Group. Together, they delve into the often-overlooked complexities and risks of self-managing rental properties. Colleen shares her expert insights on why simply collecting rent and handling maintenance isn't enough and highlights the importance of adhering to strict legislative guidelines. Tune in to learn about the vital documents and procedures needed for proper property management, the potential consequences of missteps, and how outsourcing key tasks can save you both time and money. Whether you're a seasoned landlord or considering taking on property management yourself, this episode is packed with valuable advice to help you avoid common pitfalls and manage your investments effectively.…
In this episode of the Property Investors Handbook Podcast, host Adam Bell dives into the often tricky subject of renting out property to family and friends. Joined by Colleen Sutherland from Sutherland's Property Management Group, they discuss the potential pitfalls, critical steps, and expert advice on managing these sensitive arrangements. Tune in for practical tips and professional insights to protect your investment and maintain your personal relationships. Visit spmg.com.au for more information and services from Colleen and her team.…
This week on the Property Investors Handbook Podcast we delve into the essential strategies for preparing your property for cyclone season in South East Queensland. With expert insights from Colleen Sutherland of Sutherland's Property Management Group, this episode covers preventative measures to safeguard homes from severe weather, the importance of regular inspections, insurance tips, and handling post-storm damage. Whether you're a property investor or a homeowner, this episode equips you with practical advice to protect your investment and ensure safety during stormy seasons. Tune in and stay prepared!…
In this episode of the Property Investors Handbook, host Colleen Sutherland sits down with Tonya Poor, a long-term tenant in a property managed by Sutherlands Property Management. Tonya offers a unique perspective on the tenant experience, sharing her journey from moving to Australia to finding the perfect rental. Tune in as Tonya discusses the seamless property management support she's received, the importance of respectful communication, and how renting compares to owning property. Whether you're a landlord, a tenant, or considering property investment, this episode provides valuable insights from both sides of the rental equation. Don't miss it!…
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