231: Tanya Goodall Smith - Framing Your Identity: The Power of Photography Branding

The Profitable Photographer

This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients.

Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy.

Listen in as Tanya and I discuss:

• the power of brand strategy
• how your ideal client impacts your brand
• visual elements of branding
• the importance of copy and style guides
• when it’s time to rebrand

But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style.

She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50.

Interested in learning more from Tanya? Here’s where you can connect with her:

• Website: workstorycreative.com
• Instagram: https://www.instagram.com/workstorycreative/

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [e-mail]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA