Episode #45 - Culturalisation & Product Expansion In Asia With Chui Chui Tan (Beyō Global) The Product Un(censored) Show With Colin Pal podcast

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The Product Un(censored) Show with Colin Pal »
Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

12d ago 1:21:26

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Inhoud geleverd door Product Un(censored). Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Product Un(censored) of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Do consider supporting The Product Un(censored) Show: ⁠⁠https://www.buymeacoffee.com/prodxcensored⁠⁠

Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.

© 2024 Product Uncensored. All rights reserved.

… continue reading

45 afleveringen

#Tech #Product Uncensored

Artwork

Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

The Product Un(censored) Show with Colin Pal

published 12d ago

Delen

MP3•Thuis aflevering

Inhoud geleverd door Product Un(censored). Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Product Un(censored) of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Do consider supporting The Product Un(censored) Show: ⁠⁠https://www.buymeacoffee.com/prodxcensored⁠⁠

Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.

© 2024 Product Uncensored. All rights reserved.

… continue reading

45 afleveringen

#Tech #Product Uncensored

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