EP155: Digital Marketing for Contractors w/ Adam McChesney

The Pond Digger Podcast

Are you struggling to generate leads and sales for your contracting business? Today’s guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,

CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.

In this episode, they talk about:

• Adam’s journey with digital marketing and personal branding

• Importance of social media for contractors for their local market

• Adam’s experience in boosting client’s business through digital marketing

• The importance of consistency in digital marketing, whether organic or paid

• Adam’s ideal client profile to focus marketing efforts

• Tips for contractors to measure their ROI on digital marketing efforts

• Tracking ROI using call tracking platforms like WhatConverts

• Taking an all-in approach across organic and paid strategies on social media

• Current digital marketing trends like the rise of AI

• Using AI tools appropriately to create content without the risk of penalties

• Common mistakes contractors make with digital marketing

• Balancing work and personal life as an entrepreneur

• Adam's upcoming speaking opportunities for contractors

• Common sales mistakes contractors make without realizing

• Symptoms a contractor may need marketing help

• Tips for contractors to set proper marketing KPIs

Mentioned:

Adam McChesney Website

Adam McChesney (@adamlmcchesney) on Instagram

Hite Digital Website

Entrebrewer Podcast

Builders of Authority Facebook group

Links to resources:

Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets

Book A Call With Triplett: Call with Triplett

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