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They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts
Manage episode 432920419 series 3562378
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If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with their audiences. In this discussion with host and Interview Valet founder Tom Schwab, they dig into the evolution of sales and marketing in the AI age.
Marcus unpacks his core philosophy that continues to redefine modern marketing. By obsessing over the questions, fears, and concerns of your ideal client you will become an outlier in your space for success. Listen in as they explore actionable insights on leveraging podcast interviews to forge genuine connections and drive engagement in this informative and forward-thinking discussion.
Timestamps For This Episode:
[03:05] Marcus discusses the trust deficit we are all experiencing from brands and businesses.
[05:55] Addressing difficult questions in a customer-friendly way to maintain authenticity.
[14:10] How to leverage podcasting for business growth and brand awareness.
[19:54] Content quality versus spam in the age of AI.
[29:32] Emotional engagement in marketing with a defined audience.
Resources From This Episode:
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