The PARTNERNOMICS Show - Episode 1 - Scott Brinker, VP Platform Ecosystem @ Hubspot

The PARTNERNOMICS Show

The PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.

In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he has run the Chief Marketing Technologist blog, chiefmartec.com.

See a list of the questions the duo debate below:

1. No Code: Will the massive proliferation of “no-code” capabilities decrease the demand for coders?
2. Marketplaces: Will marketplaces extend to resellers; will partners transact from a digital marketplace, then resell/implement end-user solutions without real-time engagement with the ISV/vendor?
3. E-commerce: E-commerce has passed in-person as the top channel for B2B sales. What critical factors enabled this to happen?
   • Necessity: Less ability to travel – be in-person
   • Ease of information gathering/research
   • Trusting information sources (independent rating)
4. Governance: Is governance underappreciated?
   • Partnering processes
   • Technology to help

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).