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Jill Avery on Building a Winning Brand Portfolio

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Manage episode 383534523 series 3516299
Inhoud geleverd door Harvard Business School Online. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Harvard Business School Online of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott overcame the challenge of managing its robust 30-brand portfolio.

GUEST

Jill Avery, Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator

RESOURCES

Credential of Leadership, Impact, and Management in Business (CLIMB) program, HBS Online's most comprehensive offering featuring Avery's Personal Branding course (https://hbs.me/2x4kp65m)

"The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" (HBS case co-authored by Avery) (https://hbs.me/2p92p27a)

Related HBS Online blog posts:

What Are Mergers & Acquisitions? 4 Key Risks (https://hbs.me/2p9dyyz8)

3 Business Strategy Examples to Inspire Your Own (https://hbs.me/4unctjjj)

CORe vs. CLIMB: Which HBS Online Credential Program Is Right for You? (https://hbs.me/yb9js7eu)

Watch this episode on YouTube: https://hbs.me/5yaat7mw

  continue reading

15 afleveringen

Artwork
iconDelen
 
Manage episode 383534523 series 3516299
Inhoud geleverd door Harvard Business School Online. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Harvard Business School Online of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott overcame the challenge of managing its robust 30-brand portfolio.

GUEST

Jill Avery, Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator

RESOURCES

Credential of Leadership, Impact, and Management in Business (CLIMB) program, HBS Online's most comprehensive offering featuring Avery's Personal Branding course (https://hbs.me/2x4kp65m)

"The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" (HBS case co-authored by Avery) (https://hbs.me/2p92p27a)

Related HBS Online blog posts:

What Are Mergers & Acquisitions? 4 Key Risks (https://hbs.me/2p9dyyz8)

3 Business Strategy Examples to Inspire Your Own (https://hbs.me/4unctjjj)

CORe vs. CLIMB: Which HBS Online Credential Program Is Right for You? (https://hbs.me/yb9js7eu)

Watch this episode on YouTube: https://hbs.me/5yaat7mw

  continue reading

15 afleveringen

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