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The Art of Copywriting
Manage episode 426938797 series 3563115
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David Garfinkel is a legendary copywriter well known for his “copy critiques” and 30 years of creating marketing writing that works. Starting at Mcgraw Hill, he has had a lengthy career being responsible for creating many memorable, and sophisticated, copywriting angles.
We get into his backstory and how business owners can apply principles of copywriting to make more money today.
Chapters
0:00 Introduction to David Garfinkel 01:33 David's Journey into Copywriting 04:28 The Evolution of Copywriting 07:00 Training Advanced Copywriters 09:54 Writing for Different Platforms 15:35 The Role of AI in Copywriting 19:32 The Power of Persuasion Stories 26:26 David's Current Projects and Goals 28:10 Interesting Clients and Projects 30:32 Where to Find David Garfinkel
Guest Links
https://www.amazon.com/Breakthrough-Copywriting-Generate-Quick-Written/dp/1548706957
Free Resources for Entrepreneurs to Start Businesses
https://www.skool.com/onenetwork
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