Episode 8: How the Beano Went From a Print Icon to a Digital Guru (With Beano Studios)
MP3•Thuis aflevering
Manage episode 253142425 series 2603512
Inhoud geleverd door The Off Brand Podcast and The Off Brand Podcast by Nalla Design. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Off Brand Podcast and The Off Brand Podcast by Nalla Design of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Beano is a name that will resonate with many people across the UK and beyond. Launched in 1938, the Beano is the longest-running British children's comic magazine, capturing the hearts and minds of young people generation after generation. We sat down with Hayley Granston, Commercial MD, and Martin Ashplant, Chief Digital Officer, to talk about the wildly successful digital transformation of the Beano, share their experiences and learnings from the transformation journey, and explain how their deep knowledge of Generation Alpha is spurring on new opportunities for the business.
…
continue reading
17 afleveringen